Sept. 22, 2010 - A favorite source of inspiration for more than 400,000 consumers, the
2011 Proven Winner’s Gardeners Idea Book is easy to customize with a
line of copy or your own garden centre logo and photos. The books are then mailed directly to your contact list, driving customers to your garden center for their spring plant needs.
The high quality of the books and the easy-to-follow planting recipes
makes them a hit with consumers. Kate Terrell of Wallace’s Garden
Center likes how they complement store’s popular workshops. “The price
of the books is pretty fair and they are a great addition to our
container seminars,” she says. Customers often shop with the books
in-hand, selecting plants and containers as shown in the recipes.
The simple customized mailing program works like this: Proven Winners
pays for printing the Gardener’s Idea Books, addresses them and
includes your promotional message. You provide an Excel file with
addresses for a minimum of 2,500 customers and pay postage costs, and
necessary personalization costs if you choose to customize the entire
back cover.
There are two options for the back cover personalization. Option one is
a personalized line of type, such as “Shop Wallace’s Garden Center this
spring!” Option one is no additional cost. Option two is personalizing
the entire back cover of the Gardener’s Idea Book with copy,
photographs, your logo, and a personal message. Option two is $1540.00
for the printing of the covers. No matter which personalization option you choose, shipping rates are
the same. Delivery of 2500 copies in the US is $1250.00. Delivery of
2500 copies in Canada has a postage fee of $4375.00. Proven Winners
will not retain the customer list nor will the lists be used for any
purpose other than mailing the Gardener’s Idea Books to your customers.
To join the program, visit the Proven Winners website - http://www.pwcertified.com.
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