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Marc's monthly marketing tips: giving customer gifts |
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Written by Marc Gordon
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Dec. 3, 2012 — With the holidays just around the corner, now's the time to think about gift giving — to your customers.
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Marc's monthly marketing tips: cold calling |
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Written by Marc Gordon
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Oct. 18, 2012 — The thought of making a cold call can send chills through the hearts of even the most seasoned business owners. After all, calling a stranger is hard enough without the stress of trying to get them to buy something.
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Improve your business by admitting mistakes |
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Written by Dottie DeHart
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Oct. 16, 2012 — It seems our society has turned dodging responsibility
into an art form. From celebrities who insist that a brush with the law
was all a big misunderstanding to political figures who use spin and
double-speak to blame everything on the other side, no one wants to
admit it when they mess up.
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Marc's monthly marketing tips: building an email list |
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Written by Marc Gordon
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Sept. 25. 2012 — Email is one of the most effective marketing tools there is. It's efficient, low cost, allows for the sharing of files, links and images, and gets your message right into the receiver's inbox.
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Five tips for dealing with difficult coworkers |
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Written by Dottie DeHart
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Sept. 20, 2012 — Too often, organizations promise satisfaction to
external customers and then allow internal politics to frustrate their
employees’ good intentions to deliver. It’s important to remember that
your customers aren’t the only ones who come through your organization’s
door every day seeking quality service.
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