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Creating a 'shop centric' experience |
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Written by John Stanley
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Aug. 30, 2010 - The changes in retailing seem to be happening at a faster pass than ever. Keeping up can be a real challenge. A new word seems to be creeping into the retail vocabulary - shop centric.
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A look at Potters Nurseries ad campaign |
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Written by Canadian Garden Centre & Nursery
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Aug. 27, 2010 – Our Aug/Sept 2010 profile, Potters Nurseries of Surrey, B.C., operates four unique, full service garden centres and uses an extensive advertising campaign to promote and market its products and services.
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The end of impulse? |
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Written by John Stanley
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July 9, 2010 - As we move out of the recession, consumers have changed. Impulse is now not what they are looking for; shoppers now want information. Here's a look at the new consumer habits.
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HST tax begins tomorrow in Ont. and B.C. |
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Written by Mike Davey
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June 30, 2010 – Starting July 1, British Columbia
and Ontario will join Newfoundland, New Brunswick and Nova Scotia in
eliminating current provincial sales taxes and substituting a
Harmonized Sales Tax (HST).
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Seven secrets to merchandising success |
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Written by John Stanley
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June 15, 2010 - A lot has been written of late about the power of the
social network and how it can be used by retailers to grow sales. I am
a believer that this will be the marketing tool of the future, but we
should not forget that how the merchandise story is to put together in
store is still the most important way of convincing the consumer to
purchase.
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