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Marc's monthly marketing tips: emails they open |
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Written by Marc Gordon
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 May 16, 2012 — With all the email promotions and newsletters people get, getting them to open yours can be a challenge, even if they're expecting it.
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Guarding against deer damage |
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Written by Joan Casanova/Green Earth Media Group
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 May 10, 2012 — Springtime means sunshine, blooms, birdsong and the dreaded "deer drama" that can wreak havoc in your customers' beautiful backyards.
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Questions to help stand up to discount pressure |
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Written by Andrew Sobel and Jerry Panas
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May 7, 2012 — Though the economy has experienced a slight uptick since
the harried days of the Great Recession, many businesses, big and small,
are still operating in penny-pinching mode.
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Marc's monthly marketing tips: business cards |
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Written by Marc Gordon
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Apr. 19, 2012 — With the popularity of social media and electronic
contacts, many people feel that business cards have become obsolete. On
the contrary, business cards are more important today than ever.
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What your customers really want is value |
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Written by Nathan Jamail
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Apr. 5, 2012 — How many times do you hear, “The customer only cares
about the price?” Most companies will say they hear it all the time, but
price is only an issue when it is presented as the only benefit (or
primary benefit).
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